About Us

is a data consultancy founded by two neuroscientists who believe mission-driven organizations deserve the same level of clarity and insight as world-class research labs and tech companies. We help leaders cut through the noise, trust their data, and make decisions with confidence.

Founders

  • Christoffer Gahnström

    Dr. Christoffer Gahnström (PhD in Cognitive Neuroscience)

    Umeå University, University of Amsterdam, University College London, University of Pennsylvania

    Co-Founder & Data Strategist

    Originally from Stockholm, Sweden, Christoffer has built his career at the intersection of cognitive science, neuroscience, and data. He earned his undergraduate degree in Cognitive Science from Umeå University, followed by a Master's in the same field at the University of Amsterdam.

    He went on to complete a PhD in Cognitive Neuroscience at University College London, where he developed new approaches to analyzing large-scale brain and behavior datasets. Since 2021, Christoffer has conducted research with the University of Pennsylvania, contributing to global projects that have been recognized by leading institutions including The Royal Society of London, Princeton, Columbia, Dartmouth, and NYU.

    At , Christoffer brings a deep expertise in data methods, research design, and advanced analytics, helping organizations transform raw information into meaningful strategy.

  • Sarah Goodroe-Gahnström

    Dr. Sarah Goodroe-Gahnström (PhD in Cognitive Neuroscience)

    University of Pennsylvania, University College London, Georgia Institute of Technology

    Co-Founder & Data Strategist

    Sarah combines a love of science with a passion for building practical solutions. She earned dual undergraduate degrees in Psychology and Literature, Media, and Communication at Georgia Tech before completing her PhD in Cognitive Neuroscience at University College London's Institute of Behavioural Neuroscience. Sarah combines a love of science with a passion for building practical solutions. She earned dual undergraduate degrees in Psychology and Literature, Media, and Communication at Georgia Tech before completing her PhD in Cognitive Neuroscience at University College London's Institute of Behavioural Neuroscience.

    After postdoctoral research at the University of Pennsylvania, Sarah returned to London to lead teams in the health tech sector. There, she helped create software products that delivered data-driven insights for at-risk individuals and homes across the UK.

    In 2025, she founded Uparity LLC and launched as a way to bring her expertise directly to mission-driven organizations. Today, Sarah specializes in turning complex datasets into clear, actionable insights for leaders. Outside of work, she values the flexibility of consulting and the time it gives her to spend with her two children, Elias and Sigrid.

Mission & Vision

To equip mission-driven organizations with the clarity, confidence, and tools to harness the full potential of their data — turning information into impact.

At , we envision a world where every mission-driven organization, from nonprofits to enterprises, can make bold, evidence-based decisions that advance their cause and amplify their impact.

Values

  • D — Driven by Impact

    Every project starts with your mission. We measure success by the real-world outcomes we help you achieve.

  • A — Accessible Clarity

    Data should be simple, clear, and actionable — never overwhelming. We make insights understandable for everyone on your team.

  • T — Trusted Partnership

    We work alongside you, not above you. Your data is handled with integrity, transparency, and care.

  • A — Applied Innovation

    We bring the best of science and technology to your challenges — always focused on practical solutions that serve your goals.