← Back to resourcesDriving Donor Engagement Through Data-Backed SEO

Driving Donor Engagement Through Data-Backed SEO

Published: 9/10/2025

An SEO-driven redesign that transformed website visibility into measurable donor and advocacy growth, with traffic up 400% in six months.

Challenge

Habitat Georgia’s website was underperforming. Donors and advocates struggled to find the site in search results, and limited visibility meant missed opportunities for fundraising and advocacy. Without clear data on traffic or engagement, Habitat Georgia couldn’t prove whether outreach efforts were effective.

Solution

We designed a custom frontend with an SEO-driven data strategy:
  • Improved site structure and keyword alignment.
  • Enhanced performance for both desktop and mobile users.
  • Data tracking to measure search rankings, traffic, and engagement over time.

Impact

Within six months, Habitat Georgia achieved a 400% increase in online visibility. Donors and advocates were not only finding the site more easily, but staying longer and engaging with content. By turning SEO into measurable data, Habitat Georgia can now show how its communications strategy drives impact and builds community support.