Helping Habitat ASOs expand their advocacy efforts
We're on a mission to give time back to Habitat affiliates by automating workflows, giving time back to community outreach.
Our mission
At Uparity, we're dedicated to transforming the way Habitat affiliates manage their outreach efforts. Our platform is designed to help you automate workflows, streamline communication, and engage with your community in a more meaningful way.
We're affiliate-obsessed. Our team is committed to providing you with the tools and resources you need to succeed. We're here to help you grow your advocacy efforts, build stronger relationships with your community, and make a lasting impact on the world.




The Numbers
- Affiliates served
- 0+
- Families connected
- 0+
- Applications received
- 0+
- Projects managed
- 0+
Meet the team
Founded by a husband and wife team.
Uparity was founded by a husband and wife team who wanted to make a difference in the world. Together, they have built a company that is dedicated to helping Habitat affiliates expand their advocacy efforts and make a lasting impact on the world.
In 2015, while volunteering with Habitat for Humanity of Georgia and travelling across Georgia to interview affiliate and Habitat families, Sarah saw an opportunity to help Georgia affiliates streamline the homeownership process and give time back to community outreach. She shared her idea with Habitat for Humanity of Georgia, and they embarked on a journey of building a platform that would help affiliates manage their outreach efforts more effectively. When Sarah met Christoffer at graduate school in 2018, she knew she had found the perfect partner to help bring her vision to life. Together, they founded Uparity LLC and have been working tirelessly to help Habitat affiliates and ASOs expand their advocacy efforts ever since.
Today, Uparity fully supports Habitat for Humanity affiliates in Georgia. We are dedicated to helping these affiliates grow their advocacy efforts, build stronger relationships with their communities, and make a lasting impact on the world. We are proud to be a part of the Habitat for Humanity family and look forward to continuing to support their mission for years to come.

The team
Dr Sarah Goodroe
Co-Founder / CEO
Dr Christoffer Gahnström
Co-Founder / Data Scientist